Gartner Research

Defining the Best Customer Targets for Consumption-Based Server and Storage Programs

Published: 19 November 2019

ID: G00450929

Analyst(s): Daniel Bowers, Kiyomi Yamada

Summary

Consumption-based offerings for on-premises infrastructures are gaining traction, but these programs are not well understood. Product managers at data center infrastructure providers need to define consumption-based benefits and identify the ideal target customer segments for these programs.

Table Of Contents

Analysis

  • Introduction
  • Targets Based on Benefits Identified
  • Product Planning by Target Customer Segment

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