Gartner Research

Buyer Segmentation Using Strategic Approaches to Digital Optimization and Transformation in Insurance

Published: 20 November 2019

Summary

Insurance firms take different paths in their digital transformation and digital business optimization journeys. Companies can be segmented into five approaches, and product managers must provide clarity on what products and services are needed to support each.

Included in Full Research

  • Becoming Digital Requires Clarity and Organizational Discipline
  • Financial Services Organizations Fall Into Five Digital Groups
  • Trends
  • Augment a Digitalization Segmentation Approach Using Insurance Innovation Rating Score Methodology
  • Examples of Initiatives From Different Digital Groups
    • Group 1: Traditional Business
    • Group 2: Early-Stage Digital
    • Group 3: Digital Fast Follower
    • Group 4: Digital Innovator
    • Group 5: Digital Transformer

Analysts:

Rajesh Narayan

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