Gartner Research

Enhance the Value Proposition for Natural Language Technologies

Published: 22 November 2019

ID: G00389513

Analyst(s): Magnus Revang, Van Baker, Anthony Mullen, Bern Elliot, Brian Manusama, Adrian Lee


Natural language technologies are at the Peak of Inflated Expectations on Gartner’s Hype Cycle for AI. Product managers must mitigate buyers’ challenges in evaluating undifferentiated offerings by using a clearer lexicon to improve NLT products’ value proposition for business success.

Table Of Contents
  • Key Finding
  • Recommendation


  • Common Customer Objections Faced by NLT Vendors
  • Decoding Natural Language Technologies
  • Bringing It Together in a Lexicon: NLT and Business Value

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