Gartner Research

3 Critical Enabling Semiconductor Technologies Essential to Drive Immersive Experience Products in Marketing

Published: 22 November 2019

ID: G00418322

Analyst(s): Richard Gordon, Ganesh Ramamoorthy, Jon Erensen


Adoption of immersive experience products for marketing relies on several complex technologies, including high-performance application/multimedia processors, cameras/sensors, and 5G. Product managers must establish partnerships with ecosystem partners to access these critical technologies.

Table Of Contents


  • Immersive Experience Products Require Three Key Semiconductor-Enabled Technologies
    • High-Performance Application/Multimedia AI-Based Processors
    • Advanced Sensors and Cameras
    • 5G
  • Build-Buy-Ally Framework
  • Conclusion

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