Gartner Research

Leverage Customer Fulfillment Segmentation to Deliver Differentiated Customer Experiences

Published: 22 November 2019

Summary

Supply chain leaders focused on customer fulfillment look to increase customer-focused resources and manage unified commerce demands while optimizing costs. Customer fulfillment segmentation addresses these challenges by creating differentiated service offerings that protect and create value.

Included in Full Research

  • Key Challenges
  • Define the Right Fulfillment Segmentation and Align It With Business Goals
    • Start With Your Business Goals
    • Consider Your Customers’ Capabilities and Requirements
    • Overlay Practicalities and Develop the Vision
  • Create Targeted Fulfillment Offerings by Segment
  • Align Sales and Supply Chain, and Hold Customers Accountable for the Requirements of Their Segment

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