Gartner Research

What Marketers Need to Know About Customer Journey Analytics

Published: 27 November 2019

ID: G00713783

Analyst(s): Joseph Enever

Summary

Marketing analytics leaders seek customer journey analytics tools to understand the customer and measure marketing impact. Use this research to learn how to master the diverse capabilities of vendor solutions, identify a path to overcome siloed data and then deploy customer journey analytics tools.

Table Of Contents

Overview

Introduction

Analysis

Gartner Recommended Reading

Notes

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