Published: 27 November 2019
Summary
As buying organizations regularly consider new technology and service investments, ineffective and uninspiring messaging is limiting growth. Technology general managers must build an explicit go-to-market approach to trigger ad hoc opportunities and capture the “continuous customer.”
Included in Full Research
- Identify Triggers for Messaging of New Ad Hoc Projects
- Drive Inspiration Through Messaging and Storytelling
- For Prospects, Inspiration and Ideas Come From Many Places — Enable Them All
- Empower Your Internal Champions Through Buyer Enablement
- Actively Promote Through Influencer Programs for Sharing Through Their Communities
- Activate Sales With Playbacks and Adaptive Engagement