Published: 02 December 2019
Summary
The modern marketing organization shoulders a broader, more complex set of performance expectations than ever. Marketing leaders must build a diverse, adaptable range of team capabilities to meet expanding responsibilities and keep their brands competitive amid rapid marketplace shifts.
Included in Full Research
- Step No. 1: Establish a Disciplined, Defined Work Style Using Agile Techniques
- Step No. 2: Build a T-Shaped Team With Adaptable Skills
- Nurture Marketing Expertise and Soft Skills
- Step No. 3: Tap the Power of Marketing Partners
- Step No. 4: Empower Your Team With Tools and Technology