Gartner Research

3 Steps to Develop a Packaging Sustainability Strategy

Published: 03 December 2019

ID: G00439922

Analyst(s): John Blake , Pam Fitzpatrick


Consumer, market and regulatory influences are leading sustainability to be a top social and business issue. Supply chain leaders can use this research to manage this challenge by developing their packaging sustainability strategy and gaining the support of stakeholders.

Table Of Contents
  • Key Challenges



  • Launch a Successful Packaging Sustainability Strategy by Establishing the Business Case, Core Team and Strategic Support
    • Define the Business Case
    • Build the Team
    • Secure Stakeholder Support
  • Set the Baseline by Gathering Current Usage Data and Review the Supply Chain for Areas of Opportunity
    • Analyze Existing Packaging by Material and Format
  • Determine Practices for Packaging Usage Throughout the Supply Chain and Identify Existing Corporate Sustainability Goals
  • Develop Packaging Sustainability Goals Utilizing the Baseline Data
    • Set Goals
  • Identify What Actions Are Required to Meet and Track the New Goals

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