Published: 04 December 2019
Effective pricing is a cornerstone of service and products go to market, yet many struggle to establish it. By focusing on the wants and needs of the customer and utilizing next-best alternative analysis, product managers can deliver stronger value and achieve greater success in their market.
Included in Full Research
- Step 1: Understand What Customers Value
- Step 2: Assess Value to Customers
- Step 3: Determine Value-Based Selling Price
- Step 4: Communicate the Value Price and Continuously Evaluate Its Effectiveness