Gartner Research

Market Guide for Account-Based Marketing Platforms

Published: 05 December 2019

ID: G00381412

Analyst(s): Noah Elkin , Todd Berkowitz

Summary

Account-based marketing has emerged as a core strategy for marketing leaders in B2B organizations collaborating with sales counterparts to drive new business and spur demand from existing customers. Use this research to identify account-based marketing platforms that drive measurable business value.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

Representative Vendors

  • Market Introduction
  • Vendor Profiles
    • 6sense
    • Demandbase
    • Engagio
    • Evergage
    • Jabmo
    • Lattice (Dun & Bradstreet)
    • Leadspace
    • Madison Logic
    • Mintigo
    • RollWorks, a Division of NextRoll
    • TechTarget
    • Terminus
    • Triblio

Market Recommendations

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