Gartner Research

11 Imperatives When Building an Enterprise Marketplace


Enterprise marketplaces help organizations embrace digital business models by engaging with ecosystem partners and generating new revenue. Application leaders for digital commerce technologies should understand the technical and operational imperatives to successfully build and operate marketplaces.

Published: 10 December 2019

ID: G00450673

Analyst(s): Sandy Shen Jason Daigler

Table Of Contents


  • Understand Marketplace Roles and Functions
  • Gartner’s 11 Imperatives for Organizations When Building an Enterprise Marketplace
    • 1. Organizational Structure
    • 2. Monetization
    • 3. Product Diversity
    • 4. Unified Commerce Experience
    • 5. Seller Recruitment and Onboarding
    • 6. Product Taxonomy and Search Management
    • 7. Seller Tools
    • 8. B2B Functionality
    • 9. Payment and Financial Management
    • 10. Technology Solution
    • 11. Integration

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