Gartner Research

Gamification Is Key for CIOs Transforming the Automotive Sector

Published: 11 December 2019

ID: G00441826

Analyst(s): Pedro Pacheco , Brian Burke


The automotive sector is being transformed by disruptive connected, autonomous, shared/subscription and electric (CASE) forces. CIOs often see CASE projects stall due to limitations in data collection and poor market traction. Gamification can overcome these obstacles by boosting user engagement.

Table Of Contents
  • Key Challenges



  • Determine the Most Effective Way to Apply Gamification
    • Challenge
    • Obstacles
    • Rewards
    • Game Rules
  • Use Gamification to Accelerate Data Crowdsourcing
    • Connected Services
    • Autonomous Drive
    • Shared Models
    • Electrification
  • Use Gamification to Grow Customer Adoption and Retention
    • Connected Services
    • Autonomous Drive
    • Shared Models
    • Electrification
  • Conclusion

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