Gartner Research

Run Live Digital Workplace Webcasts and Town Halls That Electrify and Engage

Published: 12 December 2019

ID: G00389806

Analyst(s): Adam Preset, Mike Fasciani, Stephen Emmott

Summary

Application leaders responsible for digital workplace programs are tasked with employing technology for one of the highest-stress scenarios — town hall broadcasts. To deliver compelling and successful events, application leaders must create engaging experiences that connect content and technology.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Deliver to Diverse Channels and Devices, and Extend Interactive, On-Demand Video Engagement to Complement Live Video Events
  • Reinforce Video Messaging and Engagement by Optimizing Presentation Skills and Technology
  • Manage the Stage and Deliver to Audiences by Identifying the Right Roles and Responsibilities for Different Levels of Production
  • Facilitate Viewer Engagement and Improve Event Team Coordination by Organizing Assets Before, During and After the Event

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