Gartner Research

Toolkit: Build Better Pricing by Using a Next-Best Alternative Analysis Tool

Published: 19 December 2019

ID: G00464043

Analyst(s): Ahmed Mouldaia, Mike Dorosh


Pricing is a cornerstone of service and product introduction, yet many product managers struggle to establish it. By utilizing this Toolkit to perform an NBA qualitative analysis of other options in the market, product managers can establish a net value add to help set compelling pricing strategies.

Table Of Contents

When to Use

Downloadable Attachments

  • Step 1: Understand What Customers Value
  • Step 2: Assess Value to Customers
  • Step 3: Determine Value-Based Selling Price

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