Gartner Research

The Marketer’s Guide to Attracting Affluent Consumers

Published: 02 January 2020

ID: G00466340

Analyst(s): Derek Stubbs

Summary

Economic events and the entry of new generations into the affluent group shift the values that drive purchase decisions. Marketing leaders can use this research to better understand the affluent consumer mindset and adopt marketing strategies that speak to their personal challenges and desires.

Table Of Contents

Analysis

Research Highlights

  • Pinpoint the Leading Values of Affluent Consumers That Influence Their Purchasing Decisions
  • Refine Your Marketing Strategy Based on Your Target Affluent Subsegment

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