Gartner Research

Product Strategy and Launch for Tech CEOs Primer for 2020

Published: 02 January 2020

ID: G00713953

Analyst(s): Jeff Chamberlain , Eric Hunter , Christopher Little , George Brocklehurst , Christine Tenneson , Rene Buest , Chrissy Healey


Product strategy and launch is the timely practice of delivering products and services to market that are aligned to customer buying behaviors and business outcomes. Product and service success is also reliant on the optimal combination of technology and partnerships to deliver complete solutions.

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