Published: 02 January 2020
ID: G00713953
Analyst(s): Jeff Chamberlain, Eric Hunter, Christopher Little, George Brocklehurst, Christine Tenneson, Rene Buest, Chrissy Healey
Product strategy and launch is the timely practice of delivering products and services to market that are aligned to customer buying behaviors and business outcomes. Product and service success is also reliant on the optimal combination of technology and partnerships to deliver complete solutions.
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