Gartner Research

Emerging Technology Analysis: Tech CEOs Can Drive Product Differentiation With Conversational UI

Published: 02 January 2020

ID: G00414730

Analyst(s): Annette Jump


Conversational user interfaces are fundamentally shifting how technology providers build and how people use software and applications. Tech CEOs developing software solutions must add conversational UI into their product roadmaps for relevant use cases.

Table Of Contents


  • Technology Description
  • Technology Adoption
    • Users Choose Conversational Interface Over Traditional Software Navigation
  • Technology Impact
    • A Compelling Software UX Requires a Conversational Interface
    • Conversational UI Is a First Step Toward Visible Artificial Intelligence
  • References

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.