Gartner Research

Tech CEOs: Launch, Learn, Innovate — Accelerate Your Product Innovation Cycle

Published: 03 January 2020

ID: G00463444

Analyst(s): Jim Hare , Eric Hunter


The stream of technology innovation continues to disrupt markets and challenge incumbents and startups. To succeed, tech CEOs must not just offer products that solve business pain points but set a compelling vision that delivers an amazing, memorable product experience that users can’t live without.

Table Of Contents
  • Key Challenges



  • Capture Requirements by Putting Experience First — Not the Product
  • Implement an Iterative Product Innovation Process to Shorten Development Cycles and Rapidly Discover Impactful Innovations
  • Create a Product That Does One Thing Remarkably Well and a Select Few Customers Will Love Passionately
  • Case Study — Aible
    • Innovation Best Practices

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