Gartner Research

Prepare, Adapt, Transform: Enabling the Retail Associate’s New Reality

Published: 06 January 2020

ID: G00464799

Analyst(s): Kelsie Marian

Summary

Retail stores continue to play a central role in creating good customer experiences. This means that associates, the work they do and how well its done become key competitive differentiators. However, retailers must match store technology investments with connecting and empowering store associates.

Table Of Contents

Overview

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