Gartner Research

Improve Credibility in Digital Business Services in 7 Steps

Published: 07 January 2020

ID: G00463904

Analyst(s): Chrissy Healey , John Santoro , Brendan Williams


Few CxOs claim they are active at driving digital businesses initiatives. Tech CEOs can seize the opportunity to deliver the outcomes clients expect from these initiatives and participate in a market that is significantly outgrowing the overall IT services market.

Table Of Contents
  • Key Challenges



  • Recognize the Buyers and Outcomes That Are Important for Each Type of Digital Business Initiative
  • Map Past Work to Digital Business Buyers via the Client Business Process Mapping Framework
  • Focus on Optimizing and/or Transforming Clients’ Business Processes to Realize Potential in Digital Business Services

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