Gartner Research

Improve Credibility in Digital Business Services in 7 Steps

Published: 07 January 2020

ID: G00463904

Analyst(s): Chrissy Healey, John Santoro, Brendan Williams

Summary

Few CxOs claim they are active at driving digital businesses initiatives. Tech CEOs can seize the opportunity to deliver the outcomes clients expect from these initiatives and participate in a market that is significantly outgrowing the overall IT services market.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Recognize the Buyers and Outcomes That Are Important for Each Type of Digital Business Initiative
  • Map Past Work to Digital Business Buyers via the Client Business Process Mapping Framework
  • Focus on Optimizing and/or Transforming Clients’ Business Processes to Realize Potential in Digital Business Services

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.