Gartner Research

Apply the Principles Behind the Future of Applications to Digital Commerce

Published: 08 January 2020

ID: G00450775

Analyst(s): Sandy Shen , Mike Lowndes , Yefim Natis , Jason Daigler


Future digital commerce experiences will be constructed by collaborative business-IT “fusion” teams using packaged business capabilities. Application leaders should find the right balance for their organization and form teams focused on business outcomes.

Table Of Contents
  • Key Challenges



  • Use PBCs to Optimize Digital Commerce Technologies and Experiences
    • PBCs Are Different From API-Based “Headless Commerce” or Microservices
    • Evolve Digital Commerce Portfolios Into PBCs of Mixed Granularity
    • Enabling Technology
  • Balance PBCs With Other Architectural Approaches
    • Balance the Granularity of Services Supporting the Composable Enterprise
    • Take an Incremental Approach Toward Reaching the Future of Applications
    • Why Choose Core Commerce PBCs From a Single Vendor?
    • Where Is the Composable Commerce Architecture of PBCs Emerging?
    • Monolithic, Modernized or Modular Approach: Find Your Techquilibrium
  • Change the Business-IT Relationship Into a Collaborative Continuum

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