Gartner Research

Digitally Engaging Older Populations in Healthcare Requires New Practices to Be Effective

Published: 08 January 2020

ID: G00464363

Analyst(s): Mark E. Gilbert

Summary

Addressing the unique health and healthcare needs of older populations requires effective digital engagement. Healthcare CIOs should use this research to inform and improve their strategies for engaging older people.

Table Of Contents
  • Key Challenges

Introduction

  • Digital Engagement Is Both Necessary and Welcome

Analysis

  • Prioritize Development of Digital Services on the Segment Ready and Willing to Adopt Digital Services
    • Adopt a Tablet-First Engagement Strategy
  • Adjust Digital Design to Reflect the Limitations, Preferences and Needs Created by Aging
    • Start With Empathy
    • Adjust Your Digital Design
    • Focus on Consumer Needs and Benefits
  • Customize Digital Services to Reflect the Unique Requirements Imposed by Chronic Illnesses, Comorbidities and Disabilities
  • Personalize Digital Services to Reflect the Complex Dynamics of Multiple Determinants of Health
  • Make the Frequent Transitions Between Digital and In-Person Interactions Seamless and Easy

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