Gartner Research

Tech CEOs Must Execute Content Audits to Understand Gaps

Published: 09 January 2020

ID: G00465519

Analyst(s): Nicole Greene , Alan Antin


Tech CEOs looking to drive growth need a strategy that employs intelligent use of resources to optimize marketing content. A marketing content audit guided by objectives, customer understanding and data will help identify gaps and detect the best next investment.

Table Of Contents
  • Key Challenges



  • Make a Content Audit Part of Your Ongoing Strategy Efforts
  • Conduct your Audit to Understand Performance
  • Evaluate Performance and Implement Change

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