Gartner Research

Predicts 2020: Innovative Marketing Practices Unlock Deal Acceleration and Growth for TSPs

Published: 09 January 2020

ID: G00464018

Analyst(s): Todd Berkowitz , Jen Singleton , Maria Marino , David Yockelson , Christy Ferguson


An ability to react quickly amid marketplace shifts, while supporting a more complex buying process, will be a long-term competitive strength. To drive revenue growth, product marketers must broaden marketing practices and tools to include agile, CX, ABM, intent data and high-value content.

Table Of Contents


  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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