Gartner Research

Strategies for Selecting and Maintaining a Profitable Key Account Portfolio

Published: 10 January 2020

ID: G00716016

Analyst(s): Sales Research Team

Summary

Investing time and resources on the right set of customers is central to successful key account management. Executive sales leaders responsible for key account management can use this research to learn the strategies for identifying, selecting and retaining right-fit key accounts.

Table Of Contents

Overview

Conclusion

Recommended by the Authors

About This Research

Endnotes

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