Gartner Research

Personal Care Multichannel Brand-Building Efforts

Published: 10 January 2020

ID: G00717295

Analyst(s): Digital Performance Research Team

Summary

Personal care brands in consumer healthcare and related categories must balance social media, search and display while optimizing content and being effective at different stages of the marketing funnel. This report highlights the best practices of various strategies through case studies.

Table Of Contents

Introduction

Key Recommendations

Key Findings

Other Reports in this Series

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