Gartner Research

Understanding Competitive Dynamics of Key Marketplaces

Published: 10 January 2020

ID: G00717747

Analyst(s): Digital Performance Research Team

Summary

The global economy serves as a digital engine of growth for U.S.-based brands, allowing them to digitally engage with customers across geographic areas. The largest e-commerce sites are digital marketplaces, and brands must strategize on product assortment and paid spend in order to be successful.

Table Of Contents

Introduction

Analysis

Gartner Recommended Reading

Methodology

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