Gartner Research

Tech CEO Overview: Product Launch

Published: 13 January 2020

ID: G00376720

Analyst(s): Adrian Lee , Tracy Tsai


Product launches are a top area for significant financial and resource investments. Tech CEOs must develop and refine their product launch practices to scope launch plans, ratify and enable sales and operations resources, and evaluate postlaunch success for revenue acceleration.

Table Of Contents


  • Why Is It Important?
  • What Are the Product Launch Common Challenges?
  • What Does Success Look Like for a Product Launch?

Research Highlights

  • Best Practices for Successful Product Launch
  • Generate Demand for a New Product From New and Existing Customers

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