Gartner Research

Use Emerging Customer Analytics Tools to Identify CX Opportunities

Published: 14 January 2020

ID: G00450844

Analyst(s): Jessica Ekholm


Understanding customer sentiment, needs and wants in real time is becoming critical for CX excellence and finding new opportunities. Product managers seeking to grow revenue and find new opportunities should look for suitable customer analytics tools.

Table Of Contents


  • The Importance of Customer Analytics
    • Create Your Gap Analysis
  • The Need for Real-Time Insight
    • How to Decide Whether You Need Real-Time Insights

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