Published: 14 January 2020
Summary
Some technology providers may be sophisticated in their use of APIs, but many hide that use behind their product’s user experience. Product managers who deliver APIs as a full-fledged product can increase value from retention, innovation and greater platform adoption.
Included in Full Research
- Technology Description
- Technology Impact
- Deliver, Sell and Market APIs as Part of the Product
- Manage APIs to Track and Control Usage
- License API Usage in Conjunction With UI Pricing
- Technology Adoption
- Customers Gain the Ability to Integrate the Product and Create Custom Experiences
- Developers and Partners Discover Value That They Can Combine to Create New Applications
- References