Gartner Information Technology Research

Emerging Technology Analysis: Productize APIs to Increase Product Value, Adoption and Innovation

Published: 14 January 2020

ID: G00450720

Analyst(s): John Santoro

Summary

Some technology providers may be sophisticated in their use of APIs, but many hide that use behind their product’s user experience. Product managers who deliver APIs as a full-fledged product can increase value from retention, innovation and greater platform adoption.

Table Of Contents

Analysis

  • Technology Description
  • Technology Impact
    • Deliver, Sell and Market APIs as Part of the Product
    • Manage APIs to Track and Control Usage
    • License API Usage in Conjunction With UI Pricing
  • Technology Adoption
    • Customers Gain the Ability to Integrate the Product and Create Custom Experiences
    • Developers and Partners Discover Value That They Can Combine to Create New Applications
  • References

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.