Gartner Research

How Tech CEOs Can Win in the iPaaS Market Through Business Value

Published: 14 January 2020

ID: G00458437

Analyst(s): Bindi Bhullar , Massimo Pezzini , Fabrizio Biscotti


Increasing competition and market maturity challenge tech CEOs to differentiate in the iPaaS market. Linking their iPaaS offerings more directly to business outcomes is now a business imperative for success.

Table Of Contents


  • “Leap of Faith” Messaging Is Dead; Long Live Business Value and Outcomes
  • Market Polarization: Traditional Integration Vendors Risk Irrelevance in the iPaaS Market
  • Leading iPaaS Vendors Closest to Delivering Against HIP Vision and Positioning
  • Summary

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