Gartner Research

Peer Connect Perspectives: Executing a Digital Strategy

Published: 15 January 2020

ID: G00466001

Analyst(s): Peer Contributors


Creating a compelling digital strategy alone is not enough to deliver strategic business outcomes. The success or failure of a digital strategy depends on the quality of its execution. Peer Connect members discuss how to approach the execution of a digital strategy.

Table Of Contents


Peer Strategies

  • Define the Meaning of “Digital” for Your Business
  • Clearly Distinguish Among the Drivers, Enablers and Inhibitors of Digital Strategy Execution
    • Culture, Change Management and Talent Management: Enablers or Inhibitors?
    • Lack of Funding and Unclear Business Case — Serious Inhibitors
    • Top Three Enablers of Digital Strategy Execution
  • Initial Approval of a Digital Strategy Does Not Imply Approval to Execute Each Detail
  • Key Take-Aways
  • About Peer Connect Content

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.