Gartner Research

Remaster Your Personal Brand in Times of Transition

Published: 15 January 2020

ID: G00713626

Analyst(s): Darren Topham , Daniel Sanchez Reina , Graham Waller


CIOs who do not manage their personal brand will be defined by others and may not like the result. CIOs should prepare for transitions, such as a promotion, new business strategy or new CEO, by proactively remastering their personal brand to maximize relevance to the enterprise’s future.

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