Gartner Research

General Manager Insight: Assessing the Quality of Your Thought Leadership

Published: 15 January 2020

ID: G00464615

Analyst(s): Mark McDonald


Technology general managers influence and shape their company image, brand and terms of competition using thought leadership. Effective thought leadership requires more than communicating a point of view; it requires ideas that shape customer consideration and action.

Table Of Contents


  • Thought Leadership Guides Executives in Going Beyond “Business as Usual” Answers
  • The Current State of Thought Leadership Requires Improvement
  • Assess and Raise the Quality of Your Thought Leadership
  • Give Thought Leadership a Clear Job and Goals
  • Execute Higher-Impact Thought Leadership Marketing Programs and Investments

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.