Gartner Research

Lazy Economy Business Models Usher in a New Era of Hyperconvenience

Published: 16 January 2020

ID: G00464314

Analyst(s): Nicholas Evans , Mary Mesaglio


A new form of digital business model is quietly emerging across many consumer-facing industries. CIOs must get ready for a new era of hyperconvenience — or what we call the “lazy economy” — with its profound implications for customer experience.

Table Of Contents
  • Impacts


  • Characteristics of Lazy Economy Business Models

Impacts and Recommendations

  • The Hyperconvenience Economy Has Raised the Bar on the Digital Customer Experience, Increasing Customer Expectations
  • Digital Innovators Are Changing the Paradigm of Self-Service
  • Lazy Economy Business Models Fuel New Ideas

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.