Gartner Research

Lazy Economy Business Models Usher in a New Era of Hyperconvenience

Published: 16 January 2020

ID: G00464314

Analyst(s): Nicholas Evans, Mary Mesaglio

Summary

A new form of digital business model is quietly emerging across many consumer-facing industries. CIOs must get ready for a new era of hyperconvenience — or what we call the “lazy economy” — with its profound implications for customer experience.

Table Of Contents
  • Impacts

Analysis

  • Characteristics of Lazy Economy Business Models

Impacts and Recommendations

  • The Hyperconvenience Economy Has Raised the Bar on the Digital Customer Experience, Increasing Customer Expectations
  • Digital Innovators Are Changing the Paradigm of Self-Service
  • Lazy Economy Business Models Fuel New Ideas

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