Gartner Research

Market Insight: How Tech CEOs Can Thrive in the Fast-Growing HCM Software Market

Published: 16 January 2020

ID: G00465634

Analyst(s): John Kostoulas , Chris Pang


The HCM software market has had successive years of double-digit growth driven by the need for standardization and digital support across HR processes. Tech CEOs of HCM providers need to focus product investments on functionality depth, innovation and integration while targeting buyers beyond HR.

Table Of Contents


Background and Context

The Impact

  • Maximize Your Conversion or Retention Opportunity by Focusing on Your Product’s Competitive Edge
    • Next Steps for Tech CEOs
  • Invest in Productized Integration
    • Next Steps for Tech CEOs
  • Increase Frontline Workforce Adoption
    • Next Steps for Tech CEOs


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