Published: 17 January 2020
Analyst(s): Consult the Board Research Team
This summary contains inputs from 27 members on implementing customer data platforms to provide data-driven and personalized customer experiences. It outlines the deployment status of these platforms in member organizations and the key approaches to selecting the platforms. The summary highlights the key suppliers and tools that comprise members' customer data platforms and assesses use cases that leverage these models from within these platforms.
Guiding Principles on Independence and Objectivity.