Gartner Information Technology Research

Implementing Customer Data Platforms

Published: 17 January 2020

ID: G00467000

Analyst(s): Consult the Board Research Team


This summary contains inputs from 27 members on implementing customer data platforms to provide data-driven and personalized customer experiences. It outlines the deployment status of these platforms in member organizations and the key approaches to selecting the platforms. The summary highlights the key suppliers and tools that comprise members' customer data platforms and assesses use cases that leverage these models from within these platforms.

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