Gartner Research

How to Improve Customer Experiences in Digital Commerce Payments

Published: 21 January 2020

ID: G00465931

Analyst(s): Dayna Ford, Michael Chiu

Summary

Poor customer experience during the digital commerce payment process hampers sales conversion rates and leaves revenue on the table. Application leaders can use this research to identify best practices that will improve the customer payment experience and optimize sales conversion rates.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Personalize the Customer’s Payment Experience
  • Provide a Low-Effort Payment Process
  • Measure the Payment Experience
  • Control Costs

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