Gartner Research

How Tech CEOs Can Visualize Their Business Model

Published: 21 January 2020

ID: G00466270

Analyst(s): Jeff Chamberlain


The pace of change in business today demands constant evaluation and iteration on a business model. Tech CEOs should leverage the Business Model Canvas to make faster, better and more thorough business model decisions.

Table Of Contents
  • Key Challenges



  • Implement a Business-First Mentality
  • Document the Business Model
    • Value Propositions
    • Customer Segments
    • Customer Relationships
    • Channels
    • Revenue Streams
    • Key Activities
    • Key Resources
    • Key Partners
    • Cost Structure
  • Use the Business Model Canvas for Discussion
  • Scenarios
    • Scenario 1 — Extending a Product to New Segments
    • Scenario 2 — Expanding to a New Region

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