Gartner Information Technology Research

CRM Sales Technology Primer for 2020

Published: 24 January 2020

ID: G00714034

Analyst(s): Theodore Travis , Mark Lewis , Ilona Hansen , Melissa Hilbert , Adnan Zijadic


Sales technology automates the full scope of the sales value chain, including planning, enablement, execution and optimization. Our 2020 sales technology research will help application leaders to identify the most relevant new technologies for automating and optimizing their sales processes.

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