Gartner Information Technology Research

Product Portfolio Customer Acquisition Primer for 2020

Published: 24 January 2020

ID: G00714021

Analyst(s): Derry Finkeldey

Summary

For a portfolio, and therefore any business, to truly grow and thrive, it must have a cohesive and aligned strategy for every area that touches the customer. In order to drive greater portfolio success, technology general managers must consider customer needs as part of their vision.

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