Gartner Research

Winning in the Turns: Tech CEOs Can Secure and Grow Their IT Services Businesses in the Next Recession

Published: 24 January 2020

ID: G00465620

Analyst(s): Brendan Williams , Chrissy Healey , Erin Lloyd Gordon


With the macroeconomic outlook uncertain, tech CEOs of small and midsize IT services providers are increasingly challenged to win and retain business. Tech CEOs can reduce risk and increase growth potential by developing service roadmaps that support clients’ digital business initiatives.

Table Of Contents



  • Capitalize on Growth Opportunities That Present Themselves in a Recession by Rebalancing Service Roadmaps
  • Outrun the Competition by Helping Clients Excel in Their Digital Capabilities
  • Prune Your Portfolio to Increase Resiliency

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