Gartner Information Technology Research

Market Trends: 5 Lessons Learned for a Successful Transition to Subscription-Based Business Models

Published: 24 January 2020

ID: G00464059

Analyst(s): Laurie Wurster


Pay-as-you-go IT models and a growing acceptance of subscription are driving subscription-based business models across all types of products, including software. This research outlines for technology and service providers five critical trends that will lead to a successful transition.

Table Of Contents
  • Key Challenges



  • Migrate Gradually Rather Than Change Suddenly
  • Break Down Entry Barriers
  • Improve Value and Create Recurring Revenue Streams
  • Influence Transition Speed With Value and Pricing Structure
  • Protect Sales and Selected Partner Revenue Streams

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