Gartner Research

Planning and Segmentation Primer for 2020

Published: 24 January 2020

ID: G00713961

Analyst(s): Molly Beams

Summary

Understanding the market dynamics that drive buyers to purchase your products and services is critical for go-to-market success, and therefore growth. Product marketers should use this research to prioritize and refine their planning, segmentation and targeting strategies.

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