Gartner Research

Marketers Must Adopt an Organic Mobile Gaming Strategy to Capture Gamers’ Waning Attention

Published: 24 January 2020

ID: G00716531

Analyst(s): Consumer and Culture Insights Team

Summary

Marketing leaders fail to connect with the millions of mobile gamers by overrelying on in-game videos and image-based ads. Instead, work with popular mobile game publishers on novel executions like advergaming and product placement.

Table Of Contents

Overview

Introduction

Analysis

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